Campaigns

Send once

One message, one time, to the people who match today — built as a one-step flow with its own report.

On this page

When you'd use it
Sending
The report
Where to go next

Send once is for the message you want to go out one time, to the people who match right now: a festival offer, a change of address, a reminder. You fill in a short form and it creates a flow with a single step, starts it straight away, and takes you to a report. It lives on the Flows page, next to New flow.

When you'd use it #

A one-off announcement

One approved template to everyone on a number, without building anything.

A list-only reminder

Point it at a contact list and only those people are messaged.

Something you may extend later

Because it is a flow, you can open it in the builder afterwards and add a follow-up step.

Sending #

Press Send once on the Flows page

Give it a name. Only you see it; it is the flow's name in the list.
Choose the number and the channel

Contacts are kept per WhatsApp number, so the number decides who can be reached. Email and SMS appear if your plan includes them.
Choose who gets it

Everyone on that number, or one contact list. Opted-out and blocked people are always left out.
Choose the message

For WhatsApp, an approved template that is registered on the chosen number. Email and SMS take a short plain message.
Press Send once

The audience is fixed at this moment. People who join the list or the number later are never messaged.

The report #

Every flow row has a Report link, and Send once opens it for you. It shows Total, Sent, Delivered, Read, Failed and Replied, the same figures a campaign reports, plus how many are still waiting or were skipped. Below that is a table per step and the latest activity.

Where to go next #

Broadcast campaigns Send an approved template to a list, edit it while it is a draft, test it on your own phone, schedule it, and track delivery per recipient. Contact lists Named segments of contacts you can point a campaign at. Stages One list of stages for where each person stands, set the same way from Contacts, the inbox and a lead. Message templates Compose a template, submit it to Meta for approval, and sync approval status back.

Frequently asked

Is Send once a campaign?: It behaves like one but it is a flow with a single step. The audience is fixed when you press the button, so people who join the list later are never messaged, and you can open it in the flow builder afterwards.
Who is skipped?: Opted-out and blocked contacts, and anyone who was mid-conversation in the last 24 hours, so a broadcast never talks over a live chat.
Can I send by email or SMS?: Yes, if your plan includes the channel. The audience is still the contacts on the WhatsApp number you pick.